Branding

Here is a fun, interesting and informative video about branding. Branding is not just for companies and products. It can be thought of as an external identity of you as a professional. It can be how you want others to see you, your style and your artistic output.  

People who have created a positive working relationship with others, carry a good brand.  A brand can be the signature you put on your best pieces of artwork.  A brand can be a graphic you put on your business card, demo reel and website. When others see that graphic they get a sense of the person behind it.